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    Home » Corcoran Group CEO says Gen Z’s housing market struggles mirror what boomers confronted 30 years in the past: ‘Cease shopping for Starbucks espresso,’ she advises
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    Corcoran Group CEO says Gen Z’s housing market struggles mirror what boomers confronted 30 years in the past: ‘Cease shopping for Starbucks espresso,’ she advises

    Daniel HughesBy Daniel HughesOctober 22, 2025No Comments5 Mins Read
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    Corcoran Group CEO says Gen Z’s housing market struggles mirror what boomers confronted 30 years in the past: ‘Cease shopping for Starbucks espresso,’ she advises
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    Gen Z and younger millennials face the prospect of renting with their dad and mom for the foreseeable future, as getting onto the property market feels increasingly impossible. Nevertheless, The Corcoran Group CEO Pamela Liebman, who has weathered 40 years in actual property, says right now’s struggles aren’t any extra extraordinary than these confronted by different generations. 

    Liebman has labored her means up Corcoran Group’s ranks since becoming a member of as an agent in 1984 at simply 23 years outdated. Throughout that point, she has witnessed main crashes and quite a few market shifts. And she or he says it was simply as onerous getting that first dwelling now because it was 30 years in the past. That’s in New York, at the least.

    “It’s simply as powerful,” Liebman solely tells Fortune. “Again then, it was harder in some methods since you had much less neighborhoods that folks would dwell.”

    “When you suppose again to the 80s, the meat packing district wasn’t this extremely fascinating district,” Liebman explains. “All these areas in Brooklyn which can be primary on individuals’s record, they weren’t there. So that you have been kind of getting jammed into these, these few neighborhoods, Higher East Aspect, Higher West Aspect, possibly somewhat little bit of Chelsea, and Flat Iron—I don’t even suppose we known as it Flat Iron again then, Tribeca was simply coming round. So everybody was squished in the identical locations.”

    “Right this moment, you’ve much more choices, so many extra locations to go,” Liebman provides. “However it’s all the time actually onerous to search out these nice leases, or to search out these first starter flats.”

    Plus, she says, by no means has there been extra alternative at younger individuals’s fingertips—not simply in terms of stock in the marketplace: “When you’re not afraid to point out off your talent set, and also you attempt to end up a chance the place you’re going to be appreciated and the place individuals are going to help you develop your horizons and hopefully add worth to the corporate that you simply’re at, I believe it’s an unbelievable time.”

    The tide is altering as rates of interest come down

    Interest rates are coming down, which isn’t simply music to the ears of debtors; Liebman provides that, as brokers, they’re sad too when every little thing is high-priced. “We wish to see a number of motion and folks transferring round.”

    And she or he predicts decrease charges will set off a shift within the property market. “What I believe will occur is we’ll get much more property in the marketplace as these rates of interest go down, and the people who find themselves locked into their houses as a result of they received’t commerce a 3% mortgage for a 7% mortgage, in order that’ll present extra stock,” she provides. 

    However it received’t essentially make getting on the property ladder any simpler for younger individuals. 

    “The flip facet of that’s all these individuals who have been ready to get decrease mortgage charges, they will leap proper in as properly. So it’s not on the horizon for what I see, for costs to start out coming down anytime quickly, however hopefully, with the carrying prices of the mortgage charges being much less, that we will see some affordability squeeze again into these markets.”

    “The excellent news,” Liebman says, is that “there are plenty of completely different locations to dwell” so those that aren’t set on dwelling in a single particular space may unlock a deal. For instance, as a substitute of taking a look at Brooklyn or the cool West Village, strive the Higher East Aspect.

    “It’s not that costly,” she provides. “So should you’re keen to maneuver round, which individuals are actually, I believe that there are positively alternatives on the market… You’re going to safe a a lot, a lot inexpensive residence than in case you are insistent on being within the West Village.”

    Saving recommendation for Gen Z and millennials locked out of the property market

    Liebman’s recommendation for younger individuals on saving up for that first dwelling? “Cease shopping for Starbucks espresso. I imply, cease spending cash on issues that aren’t essential. It’s super how briskly that little nest egg can add up,” she says.

    “When you have a look at people who find themselves taking an Uber as a substitute of the subway, they’re shopping for their espresso, they’re shopping for their breakfast out, they’re spending cash on issues that aren’t essential, they’re going out with their associates three nights every week, spending cash on alcohol, meals…  this stuff positively begin including up. The subway is unquestionably cheaper than an Uber.”

    One money-saving pattern Liebman’s witnessed amongst younger individuals—and approves of—is dinner golf equipment.

    “Three nights every week, they’ll go to somebody’s home, and so they’re in control of the cooking. Younger individuals now seemingly wish to cook dinner. I haven’t cooked in 30 years, however they like it.” 

    Twenty-somethings strapped for money have lengthy lived collectively in shared flats—and Liebman’s says the appropriate of passage is as vital right now because it was for millennials and Gen Xers. Even the billionaire entrepreneur and investor Mark Cuban began out with five roommates in a three-bedroom apartment.

    However to truly get monetary savings, she says younger individuals shouldn’t stress about having the right residence, within the good location.

    “A yr or two goes by comparatively shortly, shortly, after which, as you retain saving you’ll be able to commerce into one thing that higher fits you,” Liebman provides. “However nothing’s good when it begins off”

    “I all the time say to individuals, even any individual who works with us who’s keen to spend $40 million, they’re compromising additionally—it virtually doesn’t matter what you spend, except you’re going to construct your personal large compound, everybody’s going to sacrifice someplace.”

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